Note: This is part of a multi-part post about advertising. See “All About Advertising” for the start of the series, and for links to the other parts.

Type 3: “Catalogue” advertising

In this form of advertising, a company will advertise another company’s products. It is mainly used by retailers. Supermarkets are a good example: they will advertise many companies’ products in their catalogues.

Other examples are “Apple Authorised Resellers,” camera stores that advertise that they stock Nikon, Canon, Sony cameras, cafés that advertise that they stock a particular brand of coffee, etc.